Introduction

In a fiercely competitive industry, standing out is crucial. Discover how a nail technician successfully transformed her business and increased conversion rates with a custom website designed by Octopus Media Monaco.

The Context

Our client, a nail technician, was initially present on a well-known platform bringing together various players in the beauty sector. However, she was tired of this platform which did not put her forward enough, cost her a lot and drowned her among her competitors.

The Challenge

Tired of these limitations, she decided to contact Octopus Media Monaco to obtain a turnkey website, optimized to improve its visibility and profitability.

Our Solution

• A turnkey website , optimized for natural referencing, presenting its services and allowing online appointment booking.
• An optimized Google My Business listing with dedicated content.

The Results

The changes made quickly bore fruit:

• Drastic increase in its web presence: placed in first position on Google My Business in a few weeks.
• Its website is in second position in search results, ahead of the previous platform.
• Increased customer loyalty through email automations, encouraging customers to book new appointments at strategic times.
• A very high conversion rate : the ability to see the services performed and make an appointment online without calling has boosted appointment booking.

The Difference

Thanks to our intervention, our client stands out from its competitors. It is the only one to have a website optimized to its image and offering online appointment booking, which makes the difference with its customers.

Conclusion

In just a few weeks, they went from a 20% occupancy rate to over 90%, paying for their new website in just a few months. This case study demonstrates the significant impact a custom website can have on a company's business and growth.